Tollwyood filmmakers are trying to cash in on the popularity of IPL Matches. With the Hyderabad's IPL franchise Sun Risers is on winning spree, the matches are drawing good attention of the youth and cricket lovers in Andhra Pradesh. So Tollywood filmmakers are trying to release the audio albums or unveiling the title song during the matches is the new trend that is catching up.
Allu Sirish starrer Gouravam's audio albums were recently released during the match at Uppal Stadium in Hyderabad. Now Sushanth starrer Adda unveiled its title song during the match between Sun Risers (Hyderabad) and Royal Challengers (Bangalore) that was held on April 7th at the same stadium in Hyderabad.
The song - Yehi Hai Mera Adda – was composed by Anup Ruebens and sung by singer Baba Sehgal. It was picturised on hero Susanth and item bomb Swetha Bharadwaj.
The title song was launched formally at the stadium in the presence of hero Susanth, the film's director Karthik Reddy, producers Naga Susheela and Chintalapudi Srinivas Rao. Sehgal sang the song on stage while Swetha Bharadwaj and music director Anup performed.