Telugu audience know about the craze Stylish Star Allu Arjun enjoys in Kerala. His Kerala fans call him Mallu Arjun fondly. His movies release in the maximum number of theaters just like Malayalam star heroes. Coming to the present, his latest film 'DJ-Duvvada Jagannadham' is getting ready for the release in Malayalam on August 11.
Usually, his movies carry good buzz before the release. Allu Arjun attends the promotions in Kerala to bring more hype for his films. But his DJ is not carrying much hype as per the information. The makers initially planned a simultaneous release in Telugu and Malayalam but they couldn't release Malayalam due to censor problem and delay in dubbing works.
Allu Arjun initially planned to promote the Malayalam version but he is busy with the 'Naa Peru Surya' shoot now. That's the reason why he is skipping the promotions. This is another major reason for the low buzz. In such a scenario, it is interesting to see how well the movie performs in Kerala.