In Telugu Cinema, undoubtedly, Pawan Kalyan is the numero uno with the craze like no one else. His fan following and craze is a dream for many heroes and Mahesh Babu is the only one in current lot who can challenge him in terms of craze and market. But that difference between him and other heroes, mainly Jr. NTR is diminishing slowly.
Jr. NTR's movies used to be bought for less than 50 crores before the release of Janatha Garage, but the movie collected more than 80 crores share and it is the third biggest hit of Telugu Cinema behind Baahubali franchise and Khaidi No.150. It crossed Mahesh Babu's Srimanthudu by small margin and hence, the fans are also loggerheads these as both the heroes are releasing their most prestigious movies in a week's gap for Dussehra season.
Well, Jr. NTR's new movie, Jai Lava Kusa pre-business stands at 110 crores and this is equal to PSPK25, starring Pawan Kalyan in the direction of Trivikram, movie's business in many areas. Also, the movie Hindi satellite rights have been bought by a Hindi channel for 11 crores which is equal to PK25's rights rate. As the Hindi dubbed Telugu movies are a huge hit, Hindi Entertainment channels are paying so much to our films. When it comes local satellite market, still Pawan Kalyan holds the higher ground as his movie's satellite rights are bought for 21 crores while Jr. NTR's Jai Lava Kusa could only get 14.5 crores deal. Interesting dynamics of Economics, isn't it?