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Friday 21 September, 2018, 8:33 am
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Kota Srinivasa Rao in Soft Drink Ad: Telugus Excited

Kota Srinivasa Rao in Soft Drink Ad: Telugus Excited
Did "Brands" started respecting Telugu audiences for the first time by roping a regional actor for the Telugu version of their most selling products' ads? We have to say yes if the latest cool drink ad of Sprite is anything to go by.

Even some big products don't replace the Hindi actor with a Telugu actor for their regional version of the ad. They just dub it and release. But the market of two Telugu states Andhra Pradesh and Telangana is quite bigger that it accounts for much business than many other Hindi speaking states combined. For that reason, some brands started identifying the need to 'Telugufy' their TV commercials.

In this latest Sprite soft drink ad, we could see Pankaj Kapoor as the Gyaan giving old guy in the Hindi version commercial. Coming to the Telugu version, none other than legendary actor, comedian Kota Srinivasa Rao is roped in to do the same role of giving 'bodhimpu'. Telugu audiences are quite excited to see such a senior actor roped in for a TVC and they are also happy with the thought that Telugu states are getting due by getting attention from all quarters.

Of course, we have the likes of Mahesh Babu and Allu Arun doing national and regional version TVCs of some brands, but Kota on that board is a big thing we have to say.




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