Director Bobby is saying that 'Jai Lava Kusa' story came onto the silver screen only because of Jr. NTR. He said that the JLK story would have been lying in the attic if NTR is not present. He said that he has penned the story but he didn't have the confidence that the story will be made into a film.
He said that "A person was instrumental in Jai Lava Kusa story becoming a movie. He is Kosaraju Hari. He introduced me to Kalyan Ram and he has shown the way for me. I didn't have confidence that I would do the film till Kalyan garu.. NTR garu gave me the advance for the film. The script file would have been lying in the attic if NTR didn't accept it. If there is no 'Jai Lava Kusa', I would be doing some comedy films.. entertainers. I got respect with 'Jai Lava Kusa'. Everybody is treating me with respect. I went to my native place Guntur and watched the film recently. Everybody treated me with respect after the show."
"I told earlier that I will use NTR name for a year after the release. But thousands of fans sent me messages telling me to use NTR name for ten years. My wife used to ask me when would I show her the seven wonders in the world during the filming of 'Jai Lava Kusa'. I used to tell her daily that I was watching the eighth wonder in the form of NTR. I said earlier that will touch the feet of NTR parents. I'm repeating the same now. As they have given birth to NTR, I could make 'Jai Lava Kusa' and achieved respect for myself."