Young Tiger NTR is presently doing 'Jai Lava Kusa' in the direction of Bobby. Nandamuri Kalyan Ram is bankrolling this project under NTR Arts banner. 'Jai Lava Kusa' is the biggest venture on NTR Arts banner till now.. so, Kalyan Ram is not taking any chances with the production of the film.
It is known that Kalyan Ram's last two production ventures 'Kick 2'.. 'Ism' turned out to be disasters and loss ventures for Kalyan Ram. Becuase of that, he is said to be pinning all his hopes on NTR film. This film is being made with a budget of approximately 60 crore..and that is the reason why he is taking all the precautions as a producer to make it a super hit. Going by the buzz surrounding 'Jai Lava Kusa', it will easily fetch table profits for Kalyan Ram for sure. But still, he is not at all taking any chances.
As per the buzz, he has decided not to act in any film till the time 'Jai Lava Kusa' is released.. and he is said to be closely monitioring the production. It is known that there were reports few days ago that Kalyan Ram got a huge offer of 85 crores for 'Jai Lava Kusa' theatrical rights. But Kalyan Ram said to have kept the proposal on hold.
With increasing hype on the film, pre-release business of the film will surely touch 100 crores when the movie teaser and trailers hit the social media. Seniors in the industry opine that Kalyan Ram is making the right moves with his younger brother Young Tiger film.