Ramraj Cottons, has been a popular brand in South India for dhothis and panches. The brand has been promoted by Venkatesh in Telugu households but the company has decided to go to the younger generation from the same family and picked up Rana Daggubati has their ambassador.
Rana Daggubati, has been one of the busiest actors in Telugu Cinema lately. He is seen hosting the TV show, No. 1 Yaari and he recently released a movie, Nene Raju Nene Mantri giving oxygen to the dying career of Teja. The movie became a respectable hit at the box office in a tough competition. Also, the actor in 2017 has been busy with releases like Ghazi, Baahubali 2 and Nene Raju Nene Mantri. He has been going around promoting them everywhere. Ever since, he started wearing "panche" for his character Radha Jogendra from Nene Raju ... he decided to take the look forward however he can and Ramraj brand wanted a person who is identifiable with the youth spreading their brand.
The actor also has enormous popularity in Kerala, Karnataka and North India along with Tamil Nadu. So the brand thought he would be the right option to go with. Now, the actor is busy with his Television show in Telugu and a Tamil - Telugu bilingual. Soon, we could see him starting his direct Telugu film in his home production as per the Industry buzz.