The business people believe that brand ambassador's play the vital role in promoting their product. So, they often run behind the actors who have hero image in the industry and popularity among the audience to hire them as their brand ambassadors. So many stars have accepted to be the brand ambassadors for their own benefits and extra money. But mega hero Sai Dharam Tej stole fans hearts to be a brand ambassador with the motive of social service.
On the occasion if his birthday, Tej took a new decision. He signed to be the brand ambassador of "Think Peace" which is working for the development of tribal area in Visakhapatnam. Think Peace is founded to support development, education, healthcare and legal literacy with equality in the tribal areas. Tej came forward to support this NGO wholeheartedly.
Tej's bond with Think Peace NGO is not started now. He has been helping the organization from a long time. He even donated the entire amount he won in Meelo Evaru Koteeswarudu to this NGO. With this step, Sai Dharam Tej has proved that he is not only good at acting but also have a good heart.