Sushant Singh Rajput was recently approached by a popular fairness cream brand for an endorsement deal. The endorsement, according to Mid-Day, was going to be 15-crore deal.
But it looks like Sushant doesn’t want to associate with the brand since he is strongly against promoting fair skin, a controversy which shook the nation last year.
A source confirmed the same saying, “Sushant recently turned down a highly lucrative offer when a famous fairness cream brand approached him to be the brand ambassador but he doesn’t believe in endorsing such products.
“As a public figure, one has to be more responsible in promoting the products, as there are several people who look up to them and admire them. So the right messaging needs to go out,” the source adds.
Kangana Ranaut and Priyanka Chopra too have reportedly turned down such an offer in the past.