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Who is Behind Siva Balaji?

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Ever since Siva Balaji won the Bigg Boss season 1 title in Telugu, there has been a wide promotion of him in media across several platforms. Although he hasn't bagged any interesting films yet, a section of media is surprisingly promoting him so much.

Speculations in film fraternity are rife that some powerful network is behind Siva Balaji. The other day his birthday bash too got wide publicity taking many by surprise.

Buzz is that a few are continuously promoting him for their own personal reasons. Apparently, some big contacts in Mumbai are wanting to endorse Siva Balaji. However, will this really help Siva Balaji bag more films? Will more noise bring him more roles?
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