Why Rakul Lux Ad Lacked Grace

Lux soap advertisement is a special one for the beautiful heroines.  Lux has been roping in top league heroines for a long time to endorse their brand.  The latest ad featured Tollywood beauty Rakul Preet Singh.  The advertisement looked okay but it has received negative feedback from some netizens that there the grace to pull off Lux advertisement lacked in Rakul.  

Why Rakul's ad lacked grace? Lux Saffron Glow ad is completely different from its traditional advertisement where the beautiful heroines are shown in the bathtub rubbing lux soap like a loofah and saying that 'The secret of my beauty is Lux'.   But the new advertisement is completely different.  Rakul said 'My confidence..  my secret ingredient' in the advertisement.  

One thing is.. the concept is not that impressive and this advertisement is completely different from the traditional Lux advertisement.  As Rakul doesn't have any Telugu film offers right now, it appears that she lacked confidence. It seems that the advertisement came at the wrong time as well!
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