The makers of Ram's Hyper are going the new way as they have planned to not to held any audio launch event. Instead they're going to conduct a bigger event where the film's trailer would be unveiled. Already, the practice of releasing the songs from Hyper album has begun as they'd be releasing songs one by one and after which the film's trailer would be released at a massive event.

"It's like breaking single audio event into many smaller events of releasing each song. This is marketing strategy to keep the film in headlines and at the same time we're holding a bigger function than audio release for the film's trailer. This also indicates how much importance we're giving for the film's trailer. It's the trailer that is important for the film to go into audiences and draw the crowds to theatres," said a source close to producers Ram Achanta and Gopi Achanta.

Billed to be a romantic comedy laced with family drama, Kandireega fame Santosh Sreenivas has directed the film and the movie is all set for Sep 30 release. Given that the film happens to be Ram's immediate film after super success Nenu Sailaja and the production house 14 Reels too back with a bang with Krishna Gaadi Veera Prema Gaadha, all eyes are now on Hyper.

Let's wait and see whether the film lives up to all the hype that's surrounding it or not.