Superstar Mahesh Babu managed to meet few physically challenged people who proved their mettle in their respective fields and stood out as champions notwithstanding their disabilities. Known as "Veers", Mahesh met them and spend quality time with them as part of an interaction arranged by a soft drink firm. " Five Veer's who have excelled in their fields in spite of their disabilities inspired the film star and the interaction was an emotional and enlightening experience for both the Veer's and for Mahesh Babu," said a leading soft drink in a statement.

Speaking at the event, Mahesh said, "The Veer's displayed a true spirit and have done exceptionally well for themselves in their respective areas of interest. This initiative is a great opportunity for people with disabilities to move forward and strive towards realizing their full potential. After having met these five Veer's I am sure that there are many others like them that have received similar training and are working hard towards success. It is individuals like this that embody the famous saying 'Where there is a will, there is a way' and are an example from which all of us should learn."
 
Campaign Veer aims to address challenges such as inclusive education and employment, skill training and development, and advocating for disabled-friendly technology. The campaign is working at imparting vocational training to these individuals and ascertains their requirements so that they can be made job-ready.