If you think that publicity is on a duller side for Nitya Menon's romance, then producer Dil Raju is making arrangements to take the hype to a new level. Yes, we are talking about 'Ok Bangaram' that is due for this Friday, and the only big name apart from Mani Ratnam to pull crowds on day one is our cute sensation.

We hear that Nitya Menon is not publicising the flick because Mani Ratnam don't want unnecessary hype to be created all through. At the same time, Dil Raju can't let this flick go to silver screen without promotions, so he called up Mani and AR Rahman for a special interaction with Telugu press today. There is another appreciable move regarding this flick. 'Ok Bangaram' will be hitting cinemas mostly in A & B centres, and C centres will not see a release. Because everyone knows that Mani Ratnam's types wont find audiences there.

Hero Dulquer Salman and Nitya Menon's sparkling romance already caught attention of youths, and no doubt our cute heroine's increased sex appeal is an icing on the cake. Anyway, let April 17th turn in calendars to find out if Mani's latest love drama enthrals cine lovers or not.