Expectations on Allu Arjun have gone up after his stupendous feat at the Box Office with his previous outing Race Gurram. That film has collected close to 60 crore share and as a result buyers are investing high amounts on his upcoming film S/O Satya Murthy. The producer of this film is laughing all the way to the bank as distributors are shelling out big bucks.

Allu Arjun has to deal with the raised expectations and market value from now on. He was once lauded as a minimum guarantee hero as the pre release business for his films used to be moderate. That is not the case now. He is right up amongst the superstars and it will reflect on the numbers.

He cannot afford an average film at this point because the buyers will lose so much if his films misfire. Superstardom comes with extra burden and Allu Arjun is already facing the music of it. S/O Satya Murthy must collect as good as Race Gurram to be termed as a hit. That is not going to be an easy task.