Samantha Ruth Prabhu is well-known for the Bhajana of star heroes. She heaps praises on her co-stars and eventually get the similar amount of praises in return from them. Be it about Jr NTR and his "good looks" in Ramayya Vastavayya or Mahesh Babu's down-to-earth nature and what he taught her or Pawan Kalyan's kind-heartedness, or voicing about Allu Arjun's hard-working nature at the S/o Satyamurthy audio launch event, Samantha proved that she never misses a chance to praise her co-stars. In return, all the stars have showered praises on Samantha.

Now that Samantha is eyeing Tamil Cinema more, She is applying the same strategy for Tamil star heroes. She first did it for Suriya, then for Vijay and now using the same for actor Vikram. Samantha, who is working with Vikram in upcoming 10 Enradhukulla, stated, "I haven't seen a co-star like Vikram so far."

Samantha's unctuous praises have become the talking point in Telugu and Tamil film fraternity of late and even a section of media stopped taking Sam's Bhajana seriously. Looks like, Sam has carved a niche out for praising co-stars.