A group of distributors, who have decided to go on fast demanding compensation for the loss incurred in Rajinikanth-starrer "Lingaa", clarified Thursday they're doing so to get the attention of the superstar.

"We plan to go on fast as planned. We've suffered huge losses due to 'Lingaa', roughly about 70 percent of our investments. Through our fast, we seek the intervention of Rajinikanth. This is not against him. We feel cheated and he should know this," distributors of the film told reporters here.

Distributor R. Singaravadivelan, who bought the distribution rights of the film in Trichy and Thanjavur areas, said he feels "cheated".

"We were told by the producers that 'Lingaa' will be more successful than 'Enthiran' and 'Padayappa', but the film has turned out to be a flop," Singaravadivelan, who filed a petition with the high court seeking permission to go on a fast Tuesday, said.

Singaravadivelan had bought the film's distribution rights for a whopping Rs.8 crore, but he only managed to earn just about half of it in three weeks.

"Out of what I earned, my share is only about Rs.2.5 crore, which is just the 30 percent of the investment," he added.

Singaravadivelan will lead a group of distributors to go on a fast here soon.

"We haven't finalised the date yet, but we intend to fast at all cost. There'll be no changes in it," he said.

Directed by K.S. Ravikumar, "Lingaa" released on Rajinikanth's birthday last year Dec 12. It also features Sonakshi Sinha and Anushka Shetty in lead roles.

Most distributors claimed to have suffered heavy losses since they had paid high prices for the film.