Superstar Mahesh Babu has shown empty hands to fans by not offering them any Summer treat. "Srimanthudu" was originally supposed to be a May entertainment but it got postponed to July 17th obviously. For trade observers who are worried about the massive collections this movie will miss out due to lack of potential holidays at that time, Mahesh has an answer it seems.

Director Koratala Siva is busy filming some high octane action sequences with the help of talented Anal Arasu for Mahesh's "Srimanthudu" at the moment. Meanwhile Mahesh is working with a special PR team to create an unique promotional strategy for the movie. Firstly there will be huge promotions from the movie producers itself and our Dookudu star will attend every small to big event to promote movie rather just audio function. Moreover, Mahesh wants to time the press meets of his brand endorsements during Srimanthudu release such that he will interact with media a lot and raise the hype. This is something we see in Bollywood regularly.

Similarly Mahesh wants to be active on twitter and also take on certain social issues other than his regular charity works. We hear that Mahesh sketched a strategy to take promotions in Tollywood to new heights in a bid to increase the returns on his films. Let's say, the era of 40 crore clubs is over and there is dire need for 60 crore clubs now and we have Mahesh working towards it.