The clash between the big budget films and small budget films dates back to several years in Tollywood's memory lane. Of late, a string of big budget movies, even after announcing their release dates several months in advance, failed to hit the screens on several times resulting in the rescheduling of the release dates of a spate of small films.

Lashing at these big budget films in a press meet, senior producer Thummalapalli Ramasatyanarayana has said that the Tollywood bigwigs must come together and chalk out an action plan to save the small films. The senior producer said that due to the last minute changes, around 4, 5 small films are releasing on the same day, thereby failing to even earn their investments back.

The producer's upcoming release, Seenu Gadi Love Story, starring Nayanthara and Udhayanidhi Stalin, was supposed to release on the 12th June. However, due to the release of a big film, Seenu Gadi Love Story was pushed to July. Ironically, even the said big film failed to release on 12th. The senior producer also lamented that the situation is much better in Tamil and Kannada industries due to unity among the producers and that the same should be followed even by Telugu producers.