There's always a first for everything legendary and the rest is history. There are many with ideas, but only some set a trend. When it comes to Trivikram, he clearly has been one trendsetter with his films, second, also with his promotional activities for most of his films, starting from Jalsa to S/O Satyamurthy.

Pawan Kalyan's Jalsa was the first film in Telugu to have its first-look launched in the form of a poster at Prasadz, IMAX. His next film Khaleja, too achieved a unique recognition of sorts by kick-starting the idea of a first look teaser and its release on social media platforms.

Allu Arjun's Julayi pushed the envelope a little ahead, by unveiling the first-look teaser minus the title, presence of its lead actor and also without the names of the chief technicians

And now in two installments for S/O Satyamurthy with a one-of-a-kind pre-first Look and an extended pre-look, where crowds glimpsed the looks of the star-studded cast including stylish star Allu Arjun, Kannada Super Star Upendra (Re-Introducing in Tollywood), Samantha, Nitya Menon, Adah Sharma, Sneha, Rajendra Prasad, Ali and Brahmanandam.