Hrithik Roshan shot bare bodied for over 21 hours in a warehouse for his brand Defeat Defeat in association with an online shopping website. The short film shows the actor's relentless endeavor of overcoming personal struggles and achieving victory over all.

Hrithik said, "Everyone including me has been defeated in life. But success comes to those who rise above defeat and understand how to deal with it. I realized that defeat isn't a real thing, it's just an illusion! A clever work of the mind. This short film is an attempt to spread this message & encourage people not to be afraid, not to give up and forget what failure means before you give victory a shot!"

He added, "I am happy that we have been able to conceptualize and translate this adventurous spirit into great style and fashion."