Director Vijay (Nanna, Saivam fame) is one of the very few creators who could touch the hearts of people by dealing an sensitive issue with good intent and utmost honest. He directed an "Organ Donation awareness" video for National Foundation for Liver Research and the message is very clear 'Death Isn't The End - Donate Organs - Save Lives'.  

Upon watching the awareness video, Vijay's better half Amala Paul claims to be very proud of her husband.