There is a huge pilgrim rush from Twin Cities, Hyderabad and Secunderabad, to Medaram Samakka, Saralamma Jathara. The devotees are plan to fulfill their vows. As such there is a big demand for jaggery, which is offered to the Goddess. Officials said that they have made elaborate arrangements anticipating the rush, as this is first time the Jathara is being held in independent Telangana state.