What do JK Rowling, Taylor Swift, Beyonce and Barack Obama have in common. They are all among the 30 most influential people on the Internet by Time magazine.

Narendra Modi has roughly 38 million followers on social networking sites Twitter and Facebook. US President Obama of course leads the show. Time said the US President is the most-liked world leader on Facebook and the most-followed on Twitter.

“Unlike many of his contemporaries, Modi recognises that social media can be invaluable when trying to reach India’s 200 million-plus online population directly,” the Time magazine said.  It may be recalled Obama’s visit to India was first announced on twitter, bypassing traditional media outlets.

The list also includes reality star Kim Kardashian, Justin Beiber, Gwyneth Paltrow, Yao Chen and Shakira. Time said, “Yes, it (social media) helps to be famous in real life. But the rise of social networks has levelled the playing field, allowing unknowns to command audiences rivalling those of real-world leaders, even if by accident,” it said.