When the film "Mahanati" was coming, the pre-release business didn't pick up until the teaser and trailer of the film got released. Cut to #NTR, the business has turned a cake, with every distributor putting their foot forward to grab the pie.
For Mahanati, actually, the business happened in later stages because of the way people looked at the film. Though Savitri is a legend, her subject is not a hot cake as she's not much in the news. But NTR's case is a bit different. While he passed away in 1994, since then whether it is politically or in cinemas his name resounded many times.
As general elections are coming, giving reference to his name and philosophy is a regular task for both Telugudesam Party and its detractors. At the same time, there are hardcore fans of the actor in Film Industry who take his name in various instances. All these reasons have crafted mileage for the iconic character and the same reflected for the film too.
And then, we should not ignore the fact that there are some controversial elements in NTR's life as well. Cinema lovers are quite curious to know how director Krish and his hero-producer Balakrishna are going to portray them on the silver screen. Owing to that, Andhra region business of #NTR got closed for a 30-crore deal, says trade circuits.