Among the different layers of entertainment industry, the small and medium segment comprises the major part of the circuit's revenue model. This is more in terms of Tollywood perspective and this is the reason why there is a constant search for bankable heroes and those who have a sustainable market value.

In that process, two young heroes have become the sought after choices for investors. They are the duo of Naga Shourya and Raj Tharun. Filmnagar circles reveal that investors are coming forward on hearing their names. When other hero names are taken they are saying cinema field is not looking encouraging and they are avoiding.

But when the name of Naga Shourya or Raj Tharun is being taken, investors are coming forward to put their money. They are prepared to put around 1 cr to 1.5 cr for Raj Tharun and in the case of Naga Shourya they are getting ready for 2 crores investment. From their end, both the stars are being humble and are not hiking their remunerations unreasonably. That way, they are proving to be the safest bets for small investors.