Advertising has become so crude these days that in the name of creativity these creative-directors are fooling consumers with their silliest thoughts. And when double meanings do the leading part, then we have to call such ads as absurd.

One ad that is doing rounds in print media at the moment is the "Want to meet Aishwarya Rai??" advertisement from a leading cosmetic brand. The company asks every who's interested to give a missed call on that particular number such that they could meet Aish. With Aish's picture looking so ravishing and unavoidable, who would not give a missed call? And guess what happens when someone gives a missed call?

More than meeting Aish, one will surely get updates about the product in the form of an SMS which they could unsubscribe at any moment. In general if a lakh people gives missed call to this number, we doubt even if one of them would get a chance to meet India's most royal glamour, magnifique princess!!