YuppTV today announced the launch of popular channel: 'Zee TV' for the Singapore region as part of its continuous endeavor to provide TV viewers across the world with their favorite Indian TV soaps and serials. The leading General Entertainment Channel will be available in Hindi in Singapore, known to have one of the largest overseas Indian populations.

Zee TV is the flagship channel of Zee Entertainment Enterprises Ltd. Zee TVs programming delivers a variety of choices for all segments of the audience, including prime time drama series, television movies, theatrical films, specials and daytime dramas. With path breaking shows like Hasne aur Hasane Ka Tonic Ladies Special, Agle Janam Mohe Bitiya hi Kijo, Aapki Antara, Pavitra Rishta, Shree, Maayka, Ghar ki Lakshmi Betiyann, Dance India Dance, and India's Best Dramebaaz, the channel has established icons such as Laali, Archana, Antara, Lakshmi and Saraswati to name a few.

With this move, YuppTV's offering have become much stronger in Singapore region, delivering 200+ Indian TV Channels worldwide in 12 Indian languages, as Live TV, and 10 days of revolutionary Catch-up TV, along with unlimited Movies from various production houses. Languages in Singapore region include Hindi, Bengali, Punjabi, Marathi, Telugu, Malayalam, Tamil, Gujarati and Kannada.

'Meeting the high demand for Indian television in Singapore, we are pleased to take Zee TV, one of India's most popular channels to multitudes of TV viewers in the Singapore region. We are confident that the Indian Diaspora in Singapore will be delighted to watch their favourite shows on Zee TV in the comfort of their home,' said Mr. Uday Reddy, CEO of YuppTV.

Mr Sushruta Samanta, Business Head - Asia Pacific, International Business  said, 'With an aim to offer the finest entertainment to viewers in Singapore, we are excited to extend our partnership with YuppTV to offer Zee TV to subscribers in Singapore. We trust that viewers of South Asian content will enjoy the channels' wide variety of offerings, created for different viewing segments.'