Dhee, Ready, Dookudu, Baadshah .. all these films of Srinu Vaitla have significant comedy tracks of Brahmanandham. Significant is a very small word as the ace comedian overshadowed the main leads of those films and became the success secret of the films and as well as Srinu Vaitla. However Chiranjeevi reportedly instructed that he do not want Brahmanandham in Vaitla's next with Ram Charan.

Chiru was clear that it is Charan who should take the credit of the film and not a comedian. Vaitla was instructed to take Tamil comedian Santhanam in the role. Chiranjeevi is of the opinion taking Santhanam will also get the movie good craze in Tamil Nadu if released simultaneously. The regular shooting of the movie will begin in February 9th and the regular shooting will begin from March 21st on the occasion of Ugadi.

Samantha is finalized as the heroine beside Charan. This is the first time Samantha is romancing Charan in any film. Kona Venkat and Gopimohan have penned the dialogues while Vicky and Deepak have penned the screenplay. Senior Producer, DVV Danayya is producing the film on his Universal Movies Banner. Thaman is composing the music for this film.