Hero Ram became newsmaker from past few days not because his 'Pandaga Chesko' audio is being released today (May 1st), but regarding his non-cooperation with producer Paruchuri Kireeti. Apparently buzz has spread that he is denying to dub for the film as the producer kept 50 lakhs payment pending. As you know the whole episode already, let's see how this news got exposed.

Irked by the decision of special producers conglomerate that has chopped ads to all the media house except a couple of leading ones, one popular Channel started digging into shabby streets of Film Nagar. The first wicket that has fallen for their ball is hero Ram. Generally these discussions, altercations and settlements never come to limelight and happen only behind the screens. However, the channel has decided to reveal all of them without any filter.

From targeting the ego-talks made by heroes at shooting spots to the Bangkok tales of few directors, the Channel want to expose everything from now onwards. From late night parties of heroines to dirty politics of producers, already stories are being made, built and cooked. Some truth, some masala and an intense presentations brings much bigger TRPs, revenues than the ads they get from film industry. Seems like this formula started getting implemented already.