By now it became national headlines that milky beauty Tamanna Bhatia has started her own gold jewellery brand by the name 'Wite And Gold'. At the ongoing Lakme India Fashion Week, she launched her latest collection the other day. Quite excited she is, but the crocodile-festival started just now.

Sometime back hip siren Ileana D'Cruz also ventured into her mother's fashion designing bug. Her mother used to design clothes and then they started a brand named 'Ileana' with stores opened at Mumbai and Hyderabad. In no time, they closed the stores as people are not dying out there to wear 'Ileana' clothes. Now that Tamanna's father happens to be a jewellery merchant prior to becoming a full-time manager of his heroine daughther, our milky siren launched this gold jewellry brand stating that she dreamt of starting one since childhood.

For any brand, proper visibility with new ideas and affordable prices are quite important. Just the celebrity factor alone will not sell goods. Tamanna has to learn this from Ileana's episode and continue her business.