Ace producer DVV Danayya who used to produce movies along with business partner Radha Krishna (Chinababu) has started an exclusive production house. He will be inaugurating this new production house with Ram Charan's film which is being directed by Sreenu Vaitla.

Earlier Danayya used to produce movies on the banner 'Universal Media', which has S Radha Krishna has presenter. Now that Radhakrishna started producing movies himself, Danayya also started producing his films alone, it seems. He launched the new production house 'DVV Entertainments LLP' which has other partners too. On this banner, they will producing Charan-Vaitla's movie and all other future commitments of Danayya will be made on this banners.

Earlier DVV Danayya helmed projects like Desamuduru, Cameraman Gangatho Rambabu with Radhakrishna as presenter on Universal Media, and Radhakrishna produced Julayi with Danayya as a presenter on Haarika and Hassine creations. Now, Radhakrishna is producing S/o Satyamurhty all alone on same banner, but Danayya has started this new company. Reasons behind this are anyway unknown.