With each passing day, Superstar Mahesh Babu's upcoming film Srimanthudu is literally getting richer thanks to some astonishing business deals that are being sealed. After the recent deal of the film's audio launch telecast rights being locked for a whopping 1 crore, here comes the biggest news.

As per the confirmed sources, the satellite rights of Srimanthudu have been bought by Zee Telugu for a staggering 10.20 crores. The deal has been inked today and this will be the second costliest satellite deal ever in Tollywood's history, first being Baahubali. This once again proves Mahesh Babu's stamina which is unfaded even after two back to back disasters.

The primary reason for Srimanthudu registering such astronomical figures even before its theatrical release is that the film is an out and out family entertainer, which promises to be a clean and wholesome entertainment. On the theatrical distribution scene, Srimanthudu has already minted close to 55 crores from all areas, including close to 14.5 crores in Nizam alone. The film was made with a controlled budget and Mahesh himself got involved in the production.