The Music Anthem 'As I Am' featuring Siddharth Malhotra and Kriti Sanon done for the promotion of an online fashion brand 'American Swan' has become a rage.
Anthem opens with Kriti Sanon feeling tense as costumes haven't arrived in time and the group couldn't walk on the ramp. Siddharth steps into action saying he is going to be on the ramp and everyone asks 'how' to which he replies 'As I Am'. Then, Everything falls in place.

In just one week after the new campaign begun, The Brand witnessed an unbelievable support from the fashion conscious people across the country. Meet Bros composed the music. Choreographer Remo D'Souza directed the Anthem.

Priority of American Swan is the age group between 18-24. Presence of rising stars Siddharth Malhotra and Kriti Sanon, their energy levels, dance moves and the concept have done the trick.