Bollywood actor Ranveer Singh surprised everyone by featuring in a Condom ad 'Durex'. Now, the Young Hero appeals people to talk openly about 'SEX' instead of treating it as a taboo. He endorses the version that Sex is neither bad nor evil and its a very natural process which is pure and lovely.

Ranveer Singh wonders why Indians who are over 100 crore in terms of population and the place where 'Kamasutra' has been invented speak about Sex only behind the closed doors. He claims to have never understood why the word 'Sex' has been muted on Television and why people find it difficult to talk about it openly when they seem to be doing it.

With the kind of service he has been doing, Ranveer Singh is actually promoting sex-awareness in the country.