There's no secret that Namrata takes care of everything concerned to Mahesh and plays master role in building brand Mahesh Babu. While she takes the final call on Mahesh's endorsements, corporate deals of Mahesh being brand ambassador, she also handles Mahesh's public presences and his image on social media. She pays so much attention to even minute details of Mahesh and is so protective about his public image.

If this isn't enough, Namrata is also particular about Mahesh's photos being circulated online as she firmly believes they have greater role in influencing opinion of masses. She takes care of him so much that she don't share Mahesh's photos on her own social page. In 1000s of photos she share online, Mahesh photos could be counted only on fingers i.e in single digits. Even on these pics, one won't get to see Mahesh clearly, completely. Mahesh would be either wearing a cap or either looking sideways or facing his face downwards.

Brand building experts say that this is a master strategy from Namrata Shirodkar as she tactfully hiding Mahesh. There's a popular saying in Telugu. The value of a thing inside a 'closed fist' would be higher than when it's revealed. Looks like, Namrata is following the same. Also, she proved that these have really worked for Mahesh and he is now flooded with a slew of brand endorsements.

This is why even Mahesh has utmost confidence on Namrata's strategies and give great value to her ideas. That's why fans call them the ideal couple.