As film offers start dwindling after a decade long presence in film industry, milky beauty Tamanna Bhatia has started her own jewellery brand. Flaunting pure intelligence, she hasn't opened any retail outlets of 'witengold' but launched it as an e-commerce website. How's the collection anyway?

Going by some online shoppers, we have to say that Tamanna's jeweler collections are not so outstanding, but they do stand creative. Looking exquisite and peppy. For most middle-class shoppers however, what attracts is the price rather the beauty of the jewel. E-commerce giants like flipkart and bluestone (for jewellery) stand tall in this point.

We hear, Tamanna's offerings at witengold.com are little over the top with pricing. Not so affordable for middle class buyers. Brand Tamanna is quite popular among cine lovers, mostly middle class, and they wont find it reasonably priced to buy inspired earrings range that starts from Rs 15,000!