YVS Chowdary has used the craze of all the mega heroes for the publicity of 'Rey'.

Whether using Chiranjeevi's super hit song, Golimaar in the film or by making a special tribute song on Pawan Kalyan or by stating that the film is releasing as Ram Charan's birthday gift and one day before Allu Arjun's first film, 'Gangothri's release, he tried maximum to get hype around the project.

In the movie, there is a comedy track in which Raghu babu says that he made a film with Tollywood's top actors Pawan Kalyan, NTR and Mahesh, which is titled as '3 Intelligents'.  Watching the episode, one can clearly understand that YVS included it to woo the fans of the three heroes. The film released today, got mixed response from the audiences.