Just the name of Pawan Kalyan makes audience crazy and the brand image of the star is enough to crack the records. Now the numero uno actor is busy with final stages shoot of his upcoming film Sardar
The clock is ticking for the audio event and it is slated to be launched on March 20. Inside reports reveal that heavy lobbying has begun for grabbing the event management to telecasting rights.
It is coming out that a TV channel has offered a whopping Rs. 1.50 crore to makers of the film for the audio launch rights and this amount is several lakhs higher than Rajamouli's Bahaubali audio event price. It is an obvious fact that this event will garner the highest TRP for any channel and hence the heavy betting is on.
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