Years back, when late Allu Ramalingaiah invented the word "Amyamya" as a substitute for words related to bribery, it become so popular that even now we used that so extensively. A word might look simple, but sometimes leave a long-lasting powerful impact on audiences.

Recently one such word is influencing Telugu folks a lot. However this is no new word, but director Puri Jagan made it popular with his dialogue for Jr NTR in "Temper". It is none other than "Dandayaatra" as Junior says, 'Dandayaatra, idhi Dayagadi dandayaatra'. Now almost every celebrity is using this word on a  daily basis to represent something or the other.

Some say that it is their 'food dandayaatra' today, while Allari Naresh said it is 'Bandipotu dandayaatra' from to promote his latest movie. When India won against Pak in World Cup league match, Telugu fans it termed it as Team India's Dandayaatra. As hero Danush's dubbed movie 'Raghuvaran B Tech' completed 50 days run at Vizag, they are now saying 'Danush's Dandayatra on Tollywood'. As Ram Gopal Varma's tweets flooded twitter timelines before "Temper" release, they called it Ramu's Dandayaatra.

What else we need to say, to call 'Dandayaatra' as the most popular slang word of Telugu Film Industry lovers at the moment?