Gone are those days when producers like Aswini Dutt, KL Narayana etc producing films for decades together. The new age producers like Bandla Ganesh, Dil Raju or any other are working on combinations with big stars and star directors; and functioning on the fund raised through financiers after the announcement. This is working for big films, but the small films are becoming orphans as traditional producers are stepping back knowing the returns. Only the Real Estate barons, NRI Businessmen who are very crazy or passionate about filmmaking are testing the waters with a couple of films and going back to pavilion once they quench their desire.
In this scenario, Tollywood is going to see a sea change by 2020 where all independent producers will disappear, say analysts. The phenomenon is already prevalent in Bollywood and as Tollywood is next big film industry, the culture spreads. Industry will be ruled by Stars and only Corporates enter into the market. Already Eros, UTV and other big Bollywood Film Banners have entered Tollywood in the last few years.
Since stars are the face and brand ambassadors of their films, they always enjoy major chunk and the Corporates those handle the modus operandi will act as working partners. The bottomline is, Film Industry hails but nails the independent producers in the process.
