This is a gimmick that always works for big films and Telugu industry is slowly learning those tricks from their Bollywood counterparts. If we look at how S/o Satyamurthy took on audiences, all that mega hungama seems to be a part of marketing strategy as makers already know how the film is going to be, say some observers.

At first, release date of S/o Satyamurthy got pushed from April 2/3rd to April 9th, such that there will enough gap to push the film highly. For audio release, already a-teaser-a-day and a-poster-a-day kind of strategy was implemented. Much hyped audio release in Hyderabad hosted Dasari's talks, a controversy involving Megastar, and Allu Arjun's clarity over it at Rudramadevi audio launch doubled the impact. That helped S/o Satyamurthy garner heavy attention. As the audio hasn't touched music lovers to a high, a success meet was held in Vijayawada where Trivikram spoke at large about "heart" Pawan Kalyan.

Oops, there is Bunny's twitter debut too. For a star of his sake, he could simple get on to twitter and share the news on his Facebook page where 70+ lakhs fans are present to make the debut news spread. But a pre-fixed date, a special release video and the hungama, looks just like he is hellbent on promoting S/o Satyamurthy with all tricks under the sleeve.

Finally the movie has garnered 9.26 crores from AP-Nizam alone on day one, his career best, thanks to that publicity. But content got marred by critics, isn't it?